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In today’s digital world the key to business success is a comprehensive web marketing strategy supported by effective marketing tactics. Our approach focuses on first analyzing your business and finding the best tactics to market online with an ROI objective.

Once we have reviewed your business we begin by building an overall web marketing strategy by analyzing the best online methods to drive qualified traffic to your site.

What makes us different from other companies is that we focus on your bottom line. It's not enough to rank high on Google for keywords you select, unless you are sure that the traffic from those keywords will turn into sales. We maximize your ROI by converting web traffic into sales. Try us!

Amiro Consulting - Your full service Online Marketing Agency

How to Measure SEO Progress in Google Analytics

Measuring the progress of your SEO (Search Engine Optimization) is a necessary on going task that includes thorough evaluation of the keywords driving traffic to the site and their corresponding conversion. It’s not enough to look at your SERP (Search Engine Ranking Position) for the keywords you’re trying to target if these keywords are not driving enough traffic or not converting well on the site.

So the questions you really want to ask are:
- Am I getting more traffic from my targeted SEO keywords?
- Are those new visitors finding the site interesting and engaging? i.e: Low bounce rate, high average page views.
- Are those visitors converting on my website?

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Optimizing Google Content Conversion in Google Adwords

Before i start this post i would like to list the three requirements that you will need to have in your Adwords set up in order to optimize your content match:

1) You must have created separate campaigns for content only. This will ensure that your campaign performance is not affected by the low click thru rate that is generally seen with content.

2) You have set up the conversion tracking using either Adwords or the Analytics Goals set up.

3) You should be using the new Adwords Interface

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Amiro Consulting

McKinsey Quarterly: Four ways to get more value from digital marketing http://bit.ly/aJZcqw

by Amiro Consulting Thursday, 25 March 2010 09:40

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Will your online marketing budget increase in 2010?