Cloud Marketing

Cloud Consulting

Amiro delivers a full range of professional services to help mid- to large-size enterprises develop a business case driven strategy, architecture and roadmap to successfully transition their software and infrastructure portfolios to the cloud. Amiro specializes on Cloud Strategy, Demand Generation, CRM, Sales Effectiveness, Marketing Automation, and Custom SaaS Processes.

Cloud Strategy

Cloud computing is a significant trend with the potential to increase agility and lower costs. Today, however, security risks, immature technology, and other concerns prevent widespread enterprise adoption of external clouds. Amiro is developing a strategy based on growing the cloud from the inside out. We take advantage of software as a service (SaaS) and niche infrastructure as a service (IaaS) implementations whenever possible, and we are building an internal cloud-computing environment. Our internal environment delivers many of the benefits of clouds and positions us to use external clouds in the future, as supplier offerings mature and barriers to enterprise adoption are overcome. Amiro delivers the full range of consulting services from orientation workshops to cloud strategy assessments and cloud roadmaps.

Demand Generation

Amiro’s demand generation experts help marketers to identify, monitor and nurture potential customers. To be successful with today’s demand generation platforms, sales and marketing alignment is key and understanding the entire customer life cycle is essential to effective lead nurturing.

Amiro takes a holistic approach to Demand Generation, focusing on strategy, best practices and technology implementations to improve sales productivity and align marketing and sales. Our expertise can guide vendor analysis for cloud-based sales and marketing automation to a develop a strategy that maximizes your ROI.

Customer Relationship Management (CRM)

Amiro implements CRM solutions like Salesforce.com that work and deliver the impact that our customers expect. Guaranteed. However a successful business transformation requires thorough planning and assessment. Amiro therefore initiates CRM implementation projects with a blueprint strategy and vendor assessment. Salesforce configuration, development and training are core elements on how we support our clients. Positive user adoption, however, is the key to success. Amiro’s Change Management team will ensure that all of your employees understand and buy into the strategic business reasons behind the transformation.

Sales Effectiveness

The pressures of longer sales cycles and declining sales productivity are forcing Best-in-Class companies to streamline and automate how sales information is processed and the mechanics by which deals get done. Amiro enables its customers to “win” at each stage of the buying process, and ultimately earn the business on the right terms and in the right timeframe. Improving sales effectiveness is not just a sales function issue; it’s a company issue, as it requires deep collaboration between sales and marketing to understand what’s working and not working, and continuous improvement of the knowledge, messages, skills, and strategies that sales people apply as they work sales opportunities. Amiro streamlines your sales channels and makes it easier for your customers.

Marketing Automation

Marketing automation is both a tool for increasing operational efficiency and a tool for driving revenue. It is about automating the routine and repeatable tasks associated with lead management, lead nurturing, lead scoring, and creating and maintaining a marketing lead database. Done right, it can help marketing organizations improve their productivity as well as their collaboration with sales organizations.

Automation software enables marketing departments to measure what works and demonstrate impact on revenue, and by integrating with existing sales force automation systems, it enables marketing to become a true partner with sales throughout the lead management process.

After a thorough assessment, Amiro will select a best-in-class marketing automation platform which enables marketing strategies across all phases of a marketing campaign, including campaign execution, testing, measurement, prospect profiling, and lead nurturing.

Custom SaaS Processes and Cloud Development

A sales process is only as good as its ability to stick…a CRM tool is only as good as the processes it is built upon. Amiro’s custom process development team will ensure to fully leverage the combined power of an integrated Sales Process with the CRM tool to increase sales productivity. Furthermore, Amiro offers development services on leading cloud platforms like Force.com, Amazon Web Services, Facebook and Google AppEngine. These cloud platforms enable companies to quickly build new, innovative applications and move custom business processes to the cloud.